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In this insightful MasterClass: "Spend your marketing budget on Coffee", Kurt Schröder challenges traditional marketing strategies by advocating for genuine human connections over conventional advertising. Instead of allocating funds solely to digital campaigns, he suggests investing in meaningful interactions - like sharing a cup of coffee

Key Takeaways:
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▼Prioritise Relationships: Building trust through face-to-face conversations can lead to more sustainable business growth than impersonal advertising.
▼ Authentic Engagement: Personal interactions often yield deeper insights into customer needs and preferences.
▼ Quality Over Quantity: Focusing on meaningful dialogues can be more impactful than broad-reaching, generic marketing efforts.

Final Thought: Sometimes, the most effective marketing strategy is as simple as sitting down for a coffee and truly listening.

Watch the full video here: https://lnkd.in/dn55uVCR